what Eileen Guis the net worth?
Eileen Gu is an American-born Olympic skier who competes for China. At the time of this writing, Eileen Gu has a net worth of $20 million. Eileen made her debut on the world stage at the 2022 Olympics in Beijing where she won a number of medals, including two golds, for China.
Prior to the games, Eileen signed dozens of sponsorship deals with brands around the world. These deals made her the highest-paid athlete at the 2022 Games. More on these deals later in the article.
Youth and education
Eileen Gu was born on September 2, 2003 in San Francisco, California. Her father is American, her mother is Chinese-American. His mother, Yan Gu, earned an undergraduate and master’s degree in chemical engineering from Peking University. During her studies, she was a ski instructor and was part of the speed skating team. In her twenties, Yan Gu moved to the United States to continue her education. At first, she enrolled at Auburn University before transferring to Rockefeller University. She then moved to the Bay Area to earn an MBA from Stanford University.
During this period, Yan began skiing frequently at Lake Tahoe. When Eileen was very young, Yan took her to the slopes so that she had someone to ski with.
Eileen’s father did not remain in the photo. She was raised by her mother and grandmother, speaking English and Mandarin at home.
Eileen grew up in the Bay Area. She graduated from University High School, San Francisco in 2022. She graduated in just three years. She was later accepted as a member of Stanford University’s freshman class of 2022.
Eileen has competed for China since 2019. It’s unclear whether she continues to hold US citizenship and she refused to answer this question in several interviews, even going so far as to call the question “racist”. The maximum she will concede is:
“Nobody can deny that I’m American, nobody can deny that I’m Chinese…. When I’m in the United States, I’m American, but when I’m in China, I’m Chinese.“
At the 2020 Winter Youth Olympics in Lausanne, Eileen won silver in slopestyle, gold in halfpipe and gold in big air.
At the 2021 Winter X Games in Aspen, she won a bronze medal in Big Air, a gold medal in Slopestyle and a gold medal in Superpipe.
At the 2021 World Championships in Aspen, she won a bronze medal in the big air, a gold medal in the slopestyle and a gold medal in the halfpipe.
Ironically, some fans in China criticized Eileen’s story because it has very little to do with ordinary Chinese life. Eileen’s success is much more the result of an American middle-class upbringing than the success of the Chinese system.
Heading into the 2022 Olympics in Beijing, Eileen was one of the most commercialized and controversial athletes. Many Americans were upset that she was competing for China and not answering questions about her citizenship.
Eileen ended up being one of the stars of the games. She won silver in slopestyle, gold in halfpipe and gold in big air.
Thanks to her success and beauty, it’s no surprise that Eileen Gu is in high demand as a model and product endorser. She has endorsement deals with at least 30 international and Chinese brands.
Heading into the 2022 games, she’s signed endorsement deals worth $30 million with more than a dozen brands. His face was everywhere in China, adorning the walls of subways, airports and bus stops.
As of this writing, some of Eileen’s most prominent sponsorship deals include:
- Victoria’s Secret
- Tiffany and company
- Louis Vuitton
Categories of his endorsement deals include:
- Luxury watches
- Beauty products
- house painting
Distribution of Chinese government revenue
Eileen’s timing is lucky. Former Chinese Olympic athletes have been shunned from having endorsement deals. If they had deals, they had to be approved AND the athletes had to share their revenue with the government. It is not known if Eileen shares her income.