Mensa Brands, a technology-driven brand house designed for the e-commerce industry, said it was profitable with a net revenue rate of Rs 1,500 crore in the first twelve months of operation.
The company said it has become the largest D2C (direct-to-consumer) technology-focused brand house in India, with more than 20 fashion, beauty and lifestyle brands in one. year of activity. Thanks to the founding teams’ expertise in scaling digital brands and Mensa’s agile technology platform, key brands are growing exponentially by more than 80% while driving profits, a unique differentiator. in the e-commerce space.
“In just one year, we have achieved an execution rate of Rs 1,500 crore with over 20 outstanding brands, including five category leaders. Our team has built a sustainable business model supported by a cutting-edge technology platform, and we are proud to have served over 5 million customers,” said Ananth Narayanan, Founder and CEO of Mensa Brands. “We look forward to the exciting year ahead as we continue to build our brands into household names, partnering with 20 other exciting brands and becoming a Rs 3,000 crore business with continued profitability.”
Mensa currently has 700 employees in its three central offices in Bengaluru, Mumbai and Gurugram. He plans to hire another 700 people in the coming year.
Last November, Mensa Brands became Asia’s fastest growing unicorn or startup with a valuation of over $1 billion, after raising $135 million in Series B funding from investors including Alpha Wave Ventures-Falcon Edge Capital, Accel Partners, Norwest Venture Partners and Tiger Global Management and Prosus Ventures. Within six months of starting the business, Bengaluru-based Mensa raised a total of over $300 million in equity and debt.
Leveraging a combination of levers across product, pricing, marketing, distribution and brand building, Mensa works closely with partner brands to accelerate growth across D2C markets and channels in India and in the world.
Mensa Brand’s proprietary technology and data stack supports the non-linear growth of its global omnichannel distribution. More than half of Mensa’s brands are available outside India in the US, Canada, UK, Germany, Singapore and UAE.
Mensa embarked on its journey in May 2021 with a vision to partner with and invest in leading digital brands across fashion and apparel, home and garden, beauty and personal care and food and make them evolve exponentially. It also made several acquisitions of local brands. Earlier this year, it acquired Kolkata-based leather goods manufacturer and seller Estalon. It also acquired a majority stake in aromatherapy and natural personal care brand, Florona, and gardening solutions brand, TrustBasket.