The United States, where fourth quarter net sales grew at a slightly faster rate than the overall company, accounted for 61% of fourth quarter net sales and 63% of net sales for the year.
IPG DXTRA, a segment that includes agencies like Weber Shandwick, Golin and FutureBrand, grew organic net revenue 15.1% in the quarter, with “strong increases” from Jack Morton and Octagon, two deals who “were the hardest hit by the pandemic a year ago,” according to Krakowsky.
IPG’s Integrated Agency Networks segment, with agencies such as McCann, MullenLowe, FCB, R/GA and Huge, grew organic net sales by 11.2% in the fourth quarter.
MullenLowe’s recent victories were highlighted. She was named Credit Karma’s premier creative agency in the US and launched the company’s latest “Create Your Own Karma” campaign in December. She was also named KFC’s official creative agency this month and TJ Maxx’s lead agency last year.
IPG also mentioned that R/GA has opened a virtual office in the Decentraland metaverse platform.
Other holding companies
IPG is the third of the major agency holding companies to report fourth quarter results.
Earlier this week, Omnicom Group reported organic revenue growth of 9.5% in the fourth quarter, marking its third consecutive quarter of growth. Omnicom’s full-year organic revenue increased 10.2%, a reversal from the sharp decline of 11.1% the company reported for 2020.
Earlier this month, Publicis Groupe announced a 9.3% increase in organic net revenue in the fourth quarter and a 10% jump in 2021, boosted by new contracts, notably the global media business. of Meta, the McDonald’s media business and the CVS creative account.
Dentsu Group will report results on February 14, WPP will report results on February 24, and Stagwell will report results on March 8.
Publish revenue results
Interpublic’s stock price fell sharply after this morning’s earnings release, opening at $33.06 per share. This came after shares of Interpublic hit an intraday high of $39.98 per share on Feb. 9, its highest level in more than 20 years. The shares recovered somewhat from the early losses of the day, trading at $35.74 in the afternoon.
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Net income for the fourth quarter of 2021 was $357.9 million, with earnings per diluted share of $0.90 and adjusted earnings per diluted share of $0.82.
Fourth quarter net revenue increased 11.6% to $2.55 billion. Full-year 2021 net revenue increased 12.9% to $9.11 billion.
IPG’s fourth-quarter adjusted earnings per diluted share were 1 cent higher than analysts’ consensus forecast and fourth-quarter net revenue was $40 million better than expected, according to investor site Seeking Alpha. .
Contributor: Bradley Johnson