Huya, a live streaming platform for games in China, announced its third quarter financial report on Tuesday, showing its total net revenue to reach 2.976 billion ($ 461.8 million), up 5, 7% year on year. Non-GAAP net income attributable to Huya was 180 million yuan for the third quarter of 2021, compared to 361.2 million yuan for the same period of 2020.
In terms of national user data, the average mobile MAUs of Huya Live in the third quarter increased 14.7% to 85.1 million.
In terms of revenue mix, in the third quarter of 2021, live streaming revenue declined 2.1% to 2.6 billion yuan, while advertising and other revenue increased 137.1% to 374 million yuan, mainly through income derived from the content license.
After the release of the financial report, Dong Rongjie, CEO of Huyasaid on the company’s conference call: “The strong growth in user numbers is primarily due to our large amount of quality content, operational activities and continued promotion during the summer months. At the same time, the retention rate of HuyaLive mobile streaming of stabilized at over 70% in the third quarter. “
Faced with an ever-changing business environment, Dong believes that strengthening HuyaThe competitive advantage of is very important to the business. He added, “This is mainly about cultivating and reserving e-sports live streaming talent, producing high-quality content, and promoting technology and product innovation.”
In Q3 2021, although the programming of some key competitions has been postponed, more content has been added to Huyaof the platform compared to last year. In this quarter, Huya hosted the live streaming events of 58 e-sports competitions and self-created entertainment programs, with a total audience reaching 142 million viewers, a 40% increase over the same period last year.
In terms of expanding the company’s overseas activities, in the third quarter of 2021, the MAU of Nimo TV, an overseas product of Huya, rose to over 28 million. With the formation of deeper relationships with local content providers and game makers, the number of overseas users of Huya continues to increase. Year over year, overseas income has increased by over 200%.
SEE ALSO: Tencent restarts eGame site after Huya shutdown–Douyu Streaming game merging
The most notable event that has happened to Huya this last year is a strategic decision blocked by the authorities. In July, China’s market regulator blocked tech giant Tencent’s merger with Huya and Douyu, two video game streaming platforms. The merger would have made Tencent strongerthe domination of this market, which, according to regulators, is not conducive to fair competition and the interests of consumers.