Net sales

BIC posts net revenue growth in all categories

Financial report performance highlights show that BIC recorded significant net sales growth of 15.9% at constant currencies, which was driven by a better understanding of consumer habits, a more focused sales approach on the customer and increased business efficiency in each region.

BIC’s net sales growth was largely driven by growth in all of its product categories, which include razors, lighters and stationery. These results were driven by a rebound in overall product consumption, the reopening of schools in most countries, changing consumer attitudes towards creativity and self-expression, improved in-store visibility and a more value-oriented approach.

Commenting on the company’s performance, Gonzalve Bich, Chairman and CEO of BIC, said: “We delivered solid results for 2021, exceeding our expectations, and net sales growth ranging from one to two numbers across all of our markets, focusing on turning our Horizon strategic plan into action. Our passion for bringing simplicity and joy to people around the world drives us to reinvent what’s new today and what’s tomorrow. Our teams have exceeded what they can control, such as commercial excellence and new product launches.”

Regarding the outlook for 2022, the CEO of BIC also added We will build on the momentum of 2021 and the execution of the Horizon plan, we expect net sales growth for the year 2022 between 7% and 9% at constant exchange rates.

To mark BIC’s success over the past financial year, the company will offer its shareholders an ordinary dividend of €2.15 per share, to be paid in June 2022, subject to approval by the General Meeting. The company also launched a €40 million share buyback program in January 2022.

The company has also demonstrated resilience in the face of external headwinds through manufacturing efficiencies and sourcing initiatives fueled by BIC’s Invent the Future plan. These external headwinds were driven by rising raw materials, market prices for packaging, and disruption in global ocean freight.

For more than 75 years, BIC has continued to honor the tradition of providing consumers around the world with essential, affordable and high-quality products. BIC has become one of the most recognized brands and is a registered trademark worldwide thanks to this unwavering commitment. Today, BIC products are sold in over 160 countries around the world and feature iconic brands such as BIC Kids™, BIC FlexTM, BodyMark by BICTM, Cello®, Djeep, Lucky Stationery, Rocketbook, Soleil®, Tipp -Ex®, Us . TM, Wite-Out®, Inkbox and more. The Company is listed on Euronext Paris and is part of the SBF120 and CAC Mid 60 indices and is recognized for its commitment to sustainable development and education.

World leader in stationery, lighters and razors, BIC brings simplicity and joy to everyday life. For more than 75 years, the company has honored the tradition of providing essential, affordable, high-quality products to consumers around the world. Thanks to this unwavering dedication, BIC has become one of the most recognized brands and is a registered trademark worldwide. Today, BIC products are sold in more than 160 countries around the world and feature iconic brands such as BIC Kids™, BIC FlexMTBIC BodyMarkMTcello®Djeep, Lucky Papeterie, Rocketbook, Sun®Tip Ex®We. MTwithout® and more. In 2021, BIC’s sales amounted to 1,831.9 million euros. The Company is listed on “Euronext Paris”, is part of the SBF120 and CAC Mid 60 indices and is recognized for its commitment to sustainable development and education. He received an A-Leadership score from CDP. To learn more, visit about.bic.com or follow us on LinkedIn, instagram, TwitterWhere Youtube.