Net worth

Better Bedder Net Worth 2022 – What Happened After Shark Tank?

Making your bed every day can be quite a boring task. Nita Gassen and Judy Schott’s Better Bedder mattress headband was designed for that kind of inconvenience in the bedroom. With it, you don’t have to lift the mattress to tuck in the sheets. This is a brilliant product that Lori Greiner has invested in on Shark Tank. As of 2022, Better Bedder is worth $3 million.

About the Founders

Both Nita and Judy are mothers from New Orleans, Louisiana. Nita holds a degree in education from the University of Southern Mississippi and Judy holds a Juris Doctorate from Loyola University New Orleans College of Law.

Gassen began her career as a teacher at Montessori University, while Schott landed her first job at the Cleveland Barrios law firm. The two ladies met when they started working for Gilsbar Insurance Company.

The company eventually promoted Nita to divisional sales manager. On the other hand, Judy was first hired as the Director of Professional Responsibility but later became CEO of Gilsbar.

Society creation

It all started when Schott noticed that one of his sons was complaining that his brother was always too lazy to make his bed. Across town, Gassen heard his neighbors complaining about how their sheets were always slipping.

The two empowered women talked all about it at work. They found a solution that could solve everything; a large headband that could perfectly wrap around the corners of a mattress.

It holds sheets in place on all sides, eliminating the need to constantly make the bed. The product simply saves time and effort. Better Bedder was officially launched in 2018 and its lifetime sales reached $476,000 in 2020.

Shark Tank Appearance

Judy Schott and Nita Gassen were losing big bucks despite strong sales in 2021. They appeared on season 12 of Shark Tank, asking $150,000 for a 10% stake in their business.

At that time, the startup was on track to earn $1 million by the end of the year. For this reason, most sharks bit and promised to reduce manufacturing costs.

Daymond John, Barbara Corcoran and Lori Greiner argued over who had the best offer. Because of her QVC experience, the contractors chose Lori’s offer of $150,000 for 18%.

After Shark Tank

The innovative bedroom product has grossed $157,000 two and a half months after its episode aired on television. It was around 40,000 units and was huge under pressure to get the product to customers.

Although he hasn’t done any QVC commercials yet, Lori has put a PR team on Better Bedder. This helped the company reach over 3,000 Walmart locations in the United States. It is available for purchase from and e-commerce sites such as Amazon.

On Amazon, the giant headband has an average of 3.9 stars from over 3,700 reviews. The founders are currently working on designing a new product for Airbnbs, hotels and RVs. Better Bedder has made over $6 million in lifetime sales and is expected to reach $20 million in revenue by the end of 2022. Currently, Better Bedder is worth around $3 million.